Company Info

GAIAM Vision

"To create a global community of like-minded people — a force for positive change."
— Jirka Rysavy, founder

GAIAM Mission Statement

Gaiam was founded to make a difference in the world by educating people about lifestyle choices that affect personal development, wellness and environmental responsibility. We began as a lifestyle media company with a vision that, given a choice, people would choose a lifestyle that is health and life enhancing — for themselves, their families and the Earth.

Gaiam launched the world’s first carbon-neutral product shipping program in 2006. Partnering with The Conservation Fund, we created our Go ZeroSM program to involve our millions of customers in climate-change action and build awareness about the impact of carbon dioxide emissions.

We have offset our corporate carbon footprint by purchasing nearly 1,500 trees through Go Zero to offset the CO2 impact of our operations at our headquarters and distribution center.

Gaiam sources our 30% post-consumer waste paper from a sustainable forest managed by the Program for the Endorsement of Forest Certification (PEFC©). PEFC is the world’s largest nongovernmental organization that promotes sustainably managed forests. Like FSC, PEFC ensures we’re using the highest-quality paper at the lowest possible environmental cost. Catalogs are 100% recyclable anywhere magazines are accepted for recycling. By using nonvirgin fibers in our catalogs, we’ve saved nearly 50,000 trees and 9 million pounds of greenhouse gases.

The number of catalogs our customers receive is based on past purchasing activity. We encourage customers to request limiting the number of catalogs we send them and to shop our web site, where all products are featured, allowing customers to stop receiving catalogs entirely.

We use 100% recyclable and biodegradable eco-conscious packaging for all media. Designed to make the smallest environmental footprint possible, the lightweight, tough and resilient packaging is made from 100% post-consumer waste and is printed with soy-based ink.

Through our majority ownership of expedition company Natural Habitat Adventures, Gaiam provides individual and group eco-travel. Natural Habitat carries Gaiam’s mission, partnering with World Wildlife Fund to educate travelers on the importance of protecting and preserving the awe-inspiring wildlife and wildlands.

Gaiam is committed to zero-waste standards at our corporate office, adding composting collection to an already robust recycling program that includes materials not collected in most businesses, such as paperboard and yogurt containers. We reuse shipping containers and use biodegradable packing at our distribution center, and provide opportunity for employees to join off-site stream cleanups and Habitat for Humanity projects.

We have continued as a major supporter of the nonprofit Solar Living Institute, a green living and renewable energy learning mecca that hosts 200,000 visitors a year. In 2006 we sponsored an SLI Earth Day for Kids field trip for 50 inner-city fifth graders, and in 2007 we sponsored approximately 250 students.

One World by GaiamTM: Bringing People Together Through Fair Trade
We have partnered with Fair Trade, an organized social movement that promotes standards for international labor, environmentalism, and social policy, empowering artisans to maintain cultural traditions and create better lives for their families and communities. We travel the globe to find fair trade partners, providing livable wages, skills training and sustainable business development — helping to break the cycle of poverty. Our growing list of Fair Trade partners includes artisans in Cambodia, India and Vietnam.

Non-Gaiam branded products are sourced only from companies that verify their use of fair labor practices, which includes maintaining social responsibility in their factories.

Gaiam does not knowingly do business with any companies that do not adhere to basic humanitarian practices. We screen our factories for a commitment to social responsibility and fair wages as well as efficiencies in materials usage. We demand a minimum of compliance with local labor standards in all Gaiam contracted factories and we are investigating codes of conduct and international monitoring programs in order to verify the quality of working conditions and fair wages in our partner factories.

For three consecutive years, Gaiam has ranked in the top tiers of Business Ethics magazine’s 100 Best Corporate citizens list.

Say what we mean and stand for what is right. Our Code of Ethics is as stated:
Be honest and trustworthy in all of our activities, relationships and communications.

Foster an atmosphere in which fair employment practices extend to every member of the Gaiam community. To ensure that we treat one another with dignity and respect, appreciating the diversity and uniqueness of all of our members.

Strive to create a safe and supportive workplace, promote healthy lifestyles, foster and encourage personal development, and protect the environment and all living things.

Through leadership at all levels, sustain a culture where ethical conduct is recognized, valued and exemplified by all employees.