Artisans unable to adapt to the new market economy in Vietnam struggle to maintain their craft while building a successful business. Craft Link is a dynamic organization that connects small-scale Vietnamese craft producers with opportunities to market their art. With a shop in Hanoi and several handicraft bazaars, as well as wholesale and export sales, Craft Link is giving these small workshops a venue to market their beautiful wares. Additionally, Craft Link provides artisans with assistance in new product design, quality control, marketing and basic accounting to help them create practical, high-quality products and adapt to market changes. By working closely with Vietnamese artisans, Craft Link has helped to preserve traditional craft techniques, including Hmong-style embroidery, hand-dyed silk and inlaid mother-of-pearl, artfully incorporated into beaded silk purses, ballet slippers and sterling silver jewelry.
Artisans unable to adapt to the new market economy in Vietnam struggle to maintain their craft while building a successful business. Craft Link is a dynamic organization that connects small-scale Vietnamese craft producers with opportunities to market their art. With a shop in Hanoi and several handicraft bazaars, as well as wholesale and export sales, Craft Link is giving these small workshops a venue to market their beautiful wares. Additionally, Craft Link provides artisans with assistance in new product design, quality control, marketing and basic accounting to help them create practical, high-quality products and adapt to market changes. By working closely with Vietnamese artisans, Craft Link has helped to preserve traditional craft techniques, including Hmong-style embroidery, hand-dyed silk and inlaid mother-of-pearl, artfully incorporated into beaded silk purses, ballet slippers and sterling silver jewelry.
